Turning Complex Science into Clear Stories: Explainer Video for Ixaka’s Groundbreaking Cancer Therapy
When science meets storytelling, clarity becomes a powerful tool. That’s exactly what happened during my collaboration with Ixaka, a now-defunct UK-based biotech startup working at the cutting edge of cell and gene therapy.
Benoît Crouzet
9/19/20251 min read
Ixaka’s mission was ambitious: to revolutionize cancer treatment using the body's own healing power. Instead of relying on traditional chemotherapy — which attacks cancer cells directly, often harming healthy cells in the process — their technology aimed to stimulate the patient’s immune system using nanoparticles. These nanoparticles acted as intelligent messengers, enhancing the body’s natural defenses to selectively eliminate cancer cells.
This scientific innovation was promising, but highly complex. The team at Ixaka needed to explain this advanced technology clearly and convincingly to potential investors — people who were not necessarily experts in immunology, biotechnology, or nanomedicine.
The Communication Challenge
That’s where I came in.
My Role: Simplifying Science Through Visual Storytelling
I created a hand-drawn explainer video that distilled the core of Ixaka’s innovation into a story that was:
Scientifically accurate
Visually engaging
Easy to understand for non-specialists
Through carefully crafted illustrations and accessible narration, we broke down the mechanism of action of the nanoparticles and highlighted the key difference between Ixaka’s approach and conventional treatments. The goal was to spark curiosity, build trust, and generate confidence in the minds of investors.
Why It Mattered
In the fast-paced world of biotech startups, clear communication is as crucial as scientific innovation. Securing funding often depends on how well you can articulate not just what your technology does, but why it matters — and to do so with precision, empathy, and vision.
While Ixaka no longer exists today, the project remains a great example of how creative storytelling can help bridge the gap between scientific complexity and strategic communication.
Takeaway
If your company is working on cutting-edge science, but struggling to explain it clearly to partners, investors, or the public — a tailored visual story might be the missing piece.